State publicity

The objective of state publicity campaigns is either inform or make citizens change their behaviour.
Our streets get a peculiar visit every year. Buses especially decorated to give young people information about possibilities to go on studying after Secondary School. Mainly vocational studies.
This one was parked opposite Ssanto Tomás Monastery, near the Arts School. And the aim is to provide teenagers with information about art. Not only painting or sculpture, but also glass, dance, theatre.
Even the bus has an artistic and beautiful design: Inform Arte. Inform from Informar and Arte is art. The result is: Informarte, which means: Get information.
Duality. Isn't it a good idea?